About Vove | Vove

What makes Vove different?

Vove is low-tox and sustainable at the same time: clean, high-performing formulas in compostable or reusable, plastic-free packaging. Depending on the product that can mean free from PFAS, microplastics or known hormone disruptors, and dermatologist tested, with the specifics on each product page. Add Scandinavian-minimal design and a 20% profit commitment to the planet, and you get everyday essentials you'll actually want in your home. Trusted by 100,000+ homes.

Last updated on May 22, 2026

How did Vove begin?

"I saw endless single-use, toxic and bland throw-away household goods everywhere. Inspired by my Danish roots and a love for Scandinavian minimalism, I founded Vove to create simple, beautiful, and truly sustainable essentials. No big, loud labels, just high-quality, functional products you'll actually want in your home. I hope you'll join us on the journey." — Kevin, CEO and Founder.

Last updated on May 22, 2026

What does "Vove" mean?

Vove is Danish for "to dare" or "to risk". Trying new things and challenging the status quo are the seeds of progress. Risk means mistakes, and we've made plenty. Perfect is the enemy of good, so we'd rather see millions taking imperfect steps than a few waiting for perfection. Start small and celebrate progress, imperfections and all.

Last updated on May 22, 2026

Driven by science, backed by research

Our team works with experienced scientists and sustainability specialists to continuously refine our formulas, embracing green chemistry to deliver products that are powerful and eco-conscious at once.

Last updated on May 22, 2026

A higher standard for ingredients

We choose each ingredient for both effectiveness and environmental impact, focusing on naturally-derived, biodegradable components without unnecessary fillers.

Last updated on May 22, 2026

Manufacturing with purpose

We hold our manufacturing to strict quality control and eco-friendly practice, working only with partners we've vetted and inspect regularly, in facilities that prioritise reduced water and energy use. Wherever a product is made, it meets the same high Vove standard.

Last updated on May 22, 2026

5 years of rigorous development

Each product is backed by five years of testing and refinement, evaluated for real-world performance, safety and sustainability, and improved continuously.

Last updated on May 22, 2026

What are Vove's values?

We believe everything in your home can be good for you, the planet, and everything in between. That belief guides our products, our packaging, and how we run the business, including our 20% profit commitment to forests (see Our Impact).

Last updated on May 22, 2026